Let’s See.
Let’s See.
Delivered the ultimate brand makeover for Godiva by identifying self-treating as a key trend driver, proposing stylish new partnerships, parties and print that reassured divas everywhere that it was “OK to Eat White Chocolate After Labor Day.” The brand’s savvy new look helped the premium chocolatier find its fashion sweet spot, selling for a record $850m.
Offered Edible Arrangements a fresh new perspective by suggesting the time was ripe for tropical fruit selections, smoothies and a fruity twist on the cake pop. The result? Phenomenal growth. Now ranked among the top 35 franchise systems in world, EA has more than 1,200 locations around the globe.
Built an intoxicating social buzz for spirit newbie Kinky Liquor by suggesting sponsorship of Cyndi Lauper’s still-in-development musical, Kinky Boots. The now historical Broadway hit not only scored 13 Tony nominations and six wins but, its “Kinky Bubbles” namesake had become the best-selling theatre concession cocktail ever, according to Variety.
Even though we regularly log hundreds of hours on blogs and on the street, endlessly surf screens, social sites and trade events, and scan thousands of newspaper and fashion magazine pages hunting for the next big thing, we aren’t just another trendhunter or, future forecaster.
Using our expertise and insight, we assess people’s patterns and current cultural preferences and pinpoint future trends. And, then working as Trendslators, we take the most meaningful and use them to spark and inspire commercial successes for our clients.
Researching the ‘now’ and predicting the ‘next’ is always challenging but, we’ve found by constantly honing and refining our methodologies, tuning into our instincts and regularly gathering a diverse group of trend experts, thinkers and influencers together to share their insights and perspectives on what will drive and motivate trends in the months ahead, we’re able to deliver the kind of timely trendslations that help companies and their brands, become and stay relevant. And to be sure of any new idea’s market viability, we often test in real time with the help of social media.
Invite us to work collaboratively with your strategy, design and marketing teams to re-interpret relevant lifestyle trends into breakthrough brand collaborations by leading on-site brainstorms.
Spark new market opportunities among your leadership team with a comprehensive trendscape of your market.
Get a distinct POV of what’s happening next with our white paper reports. Perfect for new business pitches or if you’re entering a new market and need to quickly go from 0 to 100.
Kick-start your strategic planning by sharing one of our popular trend talks or a customized presentation with your team. Current offerings include:
What trends will come of age in 2021 and beyond? We fill you in on what’s ahead, what to watch and what impact it’s likely to have on your brand. Learn More
These days, marketing good is marketing gold. We take an in-depth look at the new meaning of brand value in the retail world and share some of the best purpose-driven concepts to date. Learn More
We serve up the latest dish on foods, flavors, restaurants and emerging chefs the world will be drooling over in the years ahead. The yummiest part of all? A catered sampling of the food trends after the presentation. Learn More
From generational changes in attitudes to seismic shifts in behavior, we share the emerging opportunities for brands in this new normal called COVID. Learn More
Holiday trendspotting at its best. Reveals the latest insights on buyer habits, forecasts on holiday decor, gifts, food, entertainment and more. Plus, what’s trending for Xmas in social and mobile media, retail and e-tail in the year ahead. Learn More
Strategic Planning Director, Mpls